This kind of “modern rock” does nothing for me. Even if I was able to ignore the ever-present my-life-sucks theme (which is pretty danged tough to do) the music alone would drive me away.
Start with a little Nine Inch Nails-esque intro bit, slip into the lighter part of the first verse (which on “Numb” sounds like Depeche Mode) and then smash into the chorus … full of crushing, down-tuned guitars. Now repeat this for several more go-rounds, then finish up with the Nine Inch Nails thing.
Have people’s attention spans dwinded so much that they can’t remember the Reznor sound? Gees, hasn’t been that long ago.
See, this is where record companies really miss MTV. The above video (which originally came as an extra with the “Numb” CD single) is pretty damned cool. The storyline follows a teen girl (who’s an artist) trying to fit in with society … and having a hard time of it. Bits of video showing the band rocking out are interspersed with the ‘movie’ bits. Back in MTV’s heyday they were a force to be reckoned with and had the cultural leverage to shove a band out into the spotlight.
Too bad that music on television has mostly disappeared. While I didn’t particularly like the song “Numb” on its own, the video managed to bring it to life. These DVD giveaways might get kids buyin’ more CDs (though I have my doubts), there’s still no substitute for a video channel that’s always on and is always part of the music fan experience.
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