Nick Mason says Pink Floyd won’t make U2’s iTunes mistake: ‘They did it the wrong way around’

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Nick Mason says Pink Floyd won’t be following U2’s path. The Endless River, their forthcoming album of lengthy, primarily instrumental pieces, wasn’t edited for iTunes. And, of course, Pink Floyd won’t be giving it away, either.

He says moves like that underscore the idea that music isn’t worth anything.

“That does devalue things,” Mason tells Rolling Stone. “Music has been horribly devalued by being given away. It’s funny they didn’t sense some of that. It’s been the big story of the 21st century, music being de-valued.”

Pink Floyd’s long-awaited new studio effort, due November 10, 2014 via Columbia Records, emerged out of leftover jam sessions featuring late co-founder Richard Wright from two decades ago — something else that gives the project a throwback feel. Mason and David Gilmour subsequently completed the album for release.

“I really like the way its divided up in a completely old fashioned way,” Mason adds. “It’s not cut to iTunes length or whatever. I think we have possibly been aided, very slightly, by Bono and Co. They did it the wrong way around and I’m fond of saying that what we did is a very old-fashioned musical concept. We’re hoping people might actually buy this record.”

Mason also says he’s holding out hope for more music and dates as Pink Floyd, despite Gilmour’s insistence that this is the end.

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