Exclusive video premiere: Reacta, “Sound of Drums” (2014)

Here’s a sneak peek into the upcoming debut release from alt-rock/indie pop band Reacta, titled Refraction. Based in Aguascalientes, Mexico, Reacta began as an instrumental group before combining with William Merritt Hendricks, an American troubadour.

This mixture imbues the album — and “Sound of Drums,” heard exclusively for the first time here at Something Else! — with both the Aguascalientes culture of happiness through simplicity (or “la felicidad se encurntra en la simplicidad de las cosas”) as well as familiar stateside sounds similar to Incubus, Explosions in the Sky or the Killers.

Which isn’t to say that “Sound of Drums” feels like a purposeful, focus-grouped amalgam. Instead, there is a dizzying freedom to the work — something created, first and foremost, to be enjoyed by their loyal Aguascalientes-based fanbase. As such, Reacta is offering independent rock at its best.

Already, that’s translated into a ride to the top of the Goodmusicalldays.com charts back in August, and an opening spot at Cuartel del Arte en la Feria Nacional de San Marcos with Little Dragon. Refraction is due on Feburary 11, 2014 via Alaric Records.


Something Else!

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