One Track Mind: The Rolling Stones, “The Under Assistant West Coast Promotion Man” (1965)

Slapped on the flipside of the fuzztoned-frosted “(I Can’t Get No) Satisfaction” single that zoomed straight to the top of the charts throughout the world in the summer of 1965 and continues to get played to death years later, “The Under Assistant West Coast Promotion Man” (London Records) also appeared on the band’s Out Of Our Heads album.

Composed by Mick Jagger and Keith Richards, who were quickly developing into what would be one of the greatest songwriting teams in the history of rock and roll, “The Under Assistant West Coast Promotion Man” profiles such a fellow of employment. Scripted of witty and jabbing lyrics, the track tells us he earns his pay sitting on the beach every day and is talked about behind his back.

Governed by a spunky blues based beat, highlighted by honking harmonica fills and throbbing riffs, “The Under Assistant West Coast Promotion Man”captures the Rolling Stones doing what they do best. Bristling with raw energy and simplicity, the band performs the hooky tune in a most inspired and exciting manner. They sound as if they are having a ton of fun, and the vibe is contagious.

I never grow tired of hearing “The Under Assistant West Coast Promotion Man,” because it’s my all time favorite Rolling Stones song!


Beverly Paterson

Beverly Paterson was born the day Ben E. King's "Stand By Me" hit No. 4 on the national charts, which is ironically, one of her favorite songs - especially the version by John Lennon. She has contributed to Lance Monthly and Amplifier, and served as associate editor of Rock Beat International. Her own publications have included Inside Out, and Twist And Shake. Contact Something Else! at