‘It’s impossible these days’: Ian Gillan says Deep Purple couldn’t reveal too much about Now What?!

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There’s a reason Deep Purple never previewed any of the new music on What Now?!, despite appearing in such high profile settings as the Dubai Jazz Festival in the run up to their forthcoming LP’s April 30, 2013 release.

“It’s impossible these days, because of YouTube,” longtime frontman Ian Gillan says, in the below video. “Within 5 minutes, the whole world will have some tinny, horrible, emaciated version. It will be a complete waste of time.”

That meant a strict concentration on the band’s lengthy catalog, though Gillan is quick to note that Deep Purple isn’t known for playing the same track the same way, anyway.

“The old songs are new every night,” he adds, “because … the improvisation is the thing that holds it all together.”

Deep Purple released a pair of songs from Now What?! in late March, “All the Time in the World” and “Hell to Pay,” providing fans a glimpse into the group’s first new music in some eight years.

Now What?!, which is being issued via earMusic, was overseen by producer Bob Ezrin of Alice Cooper, Pink Floyd and Kiss fame. Gillan was joined for the sessions by co-founding member Ian Paice and Roger Glover (who, like Gillan, joined a year into Deep Purple’s reign in 1969), along with Steve Morse and Don Airey.

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