‘We write the rules’: Deep Purple to release two songs at once ahead of first album in eight years

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Those patiently waiting for new Deep Purple are about to get a double-shot of fresh sounds, as the group releases a pair of songs simultaneously — “Hell to Pay” and “All the Time in the World.” Check out a lyric video for the latter here.

Both tracks, to be issued on March 29, 2013, will be featured on the forthcoming album Now What?! — Deep Purple’s first studio recording since 2005, and the first since the passing of long-time keyboardist Jon Lord. (“All the Time in the World,” above, seems to directly reference that loss.)

If they’re feeling the pressure, you certainly can’t tell in the second video, below.

“It’s very difficult to define what a Deep Purple song is,” longtime bassist Roger Glover says. “It’s whatever we do, actually. We write the rules.”

The additional included music sample finds Deep Purple working with dark splashes of color, as guitarist Steve Morse plays over a forboding orchestral wash. Ian Paice plays with an insistent menace as the song builds toward an anthematic plateau. Just as keyboard Don Airey sets the hook, however, the sample ends.

Now What?! (due in late April via earMusic) was recorded and mixed by producer Bob Ezrin (Kiss, Pink Floyd, Alice Cooper) in Nashville.

Paice is a co-founding member of Deep Purple. Glover and frontman Ian Gillan joined a year later, in 1969. Morse has been with the group since 1994. Airey took over for Lord in 2002.

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